Strategy

When Roots began in 2012, our business was originated on the concept that “our word is our bond.” Today, yet, still grounded in a culture of trust and respect, it remains the standard by which we perform our main activities. Thus, We operate with integrity and responsibility. We are committed to; improving the communities where we live and work. We are passionate about our objective to be one of the global leaders in sustaining people and operating responsibly across the agricultural, food, industrial and trading markets we work with. Our strategy is to constantly develop distinguished solutions starting from trading to logistics services. At Roots Trading; we are fully aware of the challenges that we face, our hard earned experience in managing grain trading, manufacturing and marketing grains in the local markets have fostered our growth and gave us a great push to enter the market of Egyptian grain imports.