Roots Trading launched its trading activities in the early 2012 in Alexandria, Egypt. For almost three years, Roots Trading has significantly grown to have quite satisfying shares in the agribusiness market, currently expanding its business to include trading, agency and processing businesses. Now, we have earned an excellent reputation in providing value-added commodity trading, manufacturing and logistics services. Our effective presence and previous expertise at various stages of the commodities supply chain provide us with clearer understanding, full awareness of clients’ needs. Our powerful accessibility to greater opportunities in the market and deep insight give us a superior ability to adapt to a rapidly changing marketplace which accordingly help us maintain a keen sense of the competitive environment to avoid any threat.
Our Vision
Our vision is to become one of the leading bulk grain and feed merchants, manufacturer and provider in the MENA area with a commitment to providing our clients with a first class service, up to date market intelligence and strong, long term work relationships.
Our Mission
We are a client-centered agency committed to innovation; as the driver of a ceaseless quest for constantly improved bottom lines for our clients. Key to our success though is a set of corporate values of Integrity, Respect and Efficiency.These values drive us towards exceeding the expectations of our clients
Our Core Values
At Roots Trading, we highly prize three core values : Integrity, Respect and Efficiency.These corporate values, which we embrace in our daily work routine, don't only reflect who we are, but also, they’re considered the key to our success as they extend into the business relationship we have with our clients to help ensure mutual long-term success.
Integrity
We firmly believe that integrity is the key component towards earning our clients' trust. We take pride in conducting our business with integrity and seek to constantly practice honesty and sincerity in every aspect of our business.
Respect
We feel a genuine yet, deep regard for the safety and well-being of all people, communities and resources; We treat them with care and consideration. We demonstrate trust and widening the horizons. We are good wardens of the environment.
Efficiency
We use our intelligence, talent and experience to make the most of all we touch. We are efficient and flexible; we take initiative, and we seek out effective, creative solutions.